How the Audiovisual Industry will be with the Use of Artificial Intelligence?
Hello! Welcome to another #MondayBlog. In today's post we decided to talk a little about the topic of the moment, CHAT GPT or better yet, the presence of Artificial Intelligence in life, and especially, its influence on audiovisual.
Certainly, technology exists to make our lives easier, however this tool, when used incorrectly, can lead to serious social and personal problems. Let's take as an example our constant companion, the cell phone, or the smartphone.
We carry this little device everywhere. And indeed, a smartphone helps a lot in our studies, work and to keep in quick and constant contact with our loved ones. But there is the other side of the coin, which is not so pretty.
Research already shows that excessive cell phone use causes biochemical dependence, and this addiction is similar, if not worse, to alcohol and drug addiction.
What happens is the following, every time we click on the little button on our cell phone to see if a message has arrived, or even to check the time, our brain receives a dose of the “feel good” drug, that is, the Phone activity causes the release of dopamine in our brains, making us feel excited, motivated and happy.
However, the harmless act of touching the screen and feeling good, becomes necessary and the doses of contact with the device must be increasing, so that we can feel good, and the addiction cycle begins technological. Surely you know someone who can't live without their cell phone?
Don't get us wrong! We are technology users, just like you, but we want humanity not to lose the human factor in relationships in this exchange for practicality, speed, information and entertainment.
And for that reason we want to talk a little about the impact of the presence of artificial intelligence in our audiovisual. And this is not a conjecture, or even a conspiracy theory, as the use of AI and the famous GPT CHAT in this field is already a reality.
Did you know that GPT Chat already premiered its first movie? The film was made in December 2022 and is titled "The Safe Zone". This was the first film in history written and directed entirely by AI!
As usual, we at Prospecto want to be ahead of the curve and try to talk about the inclusion of this tool in audiovisual production in general.
WHAT IS ARTIFICIAL INTELLIGENCE AND GPT CHAT?
Let's start by making clear something that many people tend to forget, "Artificial Intelligence" only exists because human beings have created algorithms capable of collecting information spread across the internet and organizing this information in a way that transforms all this data into machine learning.
That is, an artificial intelligence robot is only intelligent because it has learned from human beings, or rather, from thousands of human beings, using parameters, codes and logical structure to reach a conclusion on any subject.
Chat GPT is the obvious evolution of this scenario, because with this tool it is possible to ask questions to AI bots that will do the work of scanning the internet looking for the answer to our questions and make our lives easier!
Wonderful, isn't it?
HOW CAN CHAT GPT ACT IN AUDIOVISUAL?
There are thousands of ways in which this tool can be used, among them we can mention simple things like helping you create a different and powerful title for your project, or even giving you a list of takes that you must do in the filming of your project.
Another way to use GPT Chat is to have it research and plan your future project, or even help you prepare for client meetings.
The action of this powerful tool is already seen and widely used by creatives or content “creators” around the world, but its presence in films, series and other forms of media is already beginning to be felt.
Perhaps we will never reach a reality as dark as the one portrayed in the series “Black Mirror” but it may be that something very close to that comes true.
THE DARK SIDE OF CHAT GPT
The other side of the coin is to see the possible substitution of human beings in face of the use of machines, or something that we believe to be worse, our creative dumbing down or stagnation.
Let us explain our reasoning.
With artificial intelligence, and the increased use of tools such as GPT Chat, creatives start using this medium to write their scripts, edit videos, and automate many processes. What sounds great at first, but can turn into a nightmare.
How so? Simple. As we said at the beginning, if we start to depend on the machine to think creatively for us, eventually stagnation arrives, since, in the end, the creative source of this machine is ourselves.
It is our data that feed these centers. Our ideas and our dreams bring the information they gather and pass on to us. What if we reach a generation that is incapable of thinking?
Yes, we applaud the arrival and use of technology. We like everything that makes our lives easier, but we want to live in a world where the main character is people like you and me and not the cold screen of a computer, with codes and a false humanity telling us how to live, feel and think.
What is your opinion about GPT Chat and Artificial Intelligence in our audiovisual?
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See you on the next #MondayBlog!
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